Brand Visual Identity (VI) Design Services

Service Overview

Brand Visual Identity (VI) design services provide one-stop brand image building from brand strategy analysis to visual implementation for enterprises. This service goes beyond logo design, building a complete visual language system that covers logos, colors, typography, supplementary graphics, as well as application standards for all scenarios including office, environment, and digital, ensuring the brand presents a unified, professional, and recognizable visual identity across all touchpoints.

Core Values

• Strategy First: Conduct in-depth analysis of brand positioning and competitor visuals before starting design, ensuring the visual direction is well-founded.
• Full-Scenario Coverage: Covers five major systems: basic, office, environment, digital, and brand guidelines, with over 30 deliverables.
• High Feasibility: Balances production costs and process feasibility, ensuring design outcomes can be truly put into use.

Applicable Clients

• Startups building brand visuals from scratch
• Growing enterprises in the brand upgrade stage
• Group companies that need to unify the visual systems of multiple sub-brands
• Government and enterprise organizations seeking standardized branding
• New products or projects requiring independent brand visuals

Next, we will detail the specific contents of the service and the complete process from strategy to implementation.

Service Contents

The service includes five major systems and more than 30 specific deliverables, presented in order from core identity to application extension. Below we introduce the design scope and deliverables of each system:

1. Brand Basic System

• Logo Design: Logo design (including standard Chinese and English letterforms), with 3-5 initial concepts for selection
• Standard Color System: Primary colors, secondary colors, background colors, and text colors, with RGB/CMYK/HEX color value tables
• Standard Typography Specifications: Specification files for heading fonts, body fonts, and numeral fonts
• Supplementary Graphics: Brand supplementary patterns, textures, and decorative elements
• Brand Combination Guidelines: Logo and text combination methods, minimum sizes, and safe areas

2. Office Application System

• Business cards, envelopes, letterheads, and folder design
• PPT templates (cover, table of contents, content, and closing pages)
• Employee ID cards, badges, and visitor passes design
• Email signature templates, contract/quotation templates

3. Environmental Application System

• Company signage, reception desk, and brand wall design
• Office area wayfinding system, vehicle livery design
• Exhibition/event booth design

4. Digital Application System

• Website visual standards, social media avatar and cover templates
• App icon design, digital advertising templates (banners, feed ads)
• Video intro/outro templates

5. Brand Guidelines Compilation

• Complete brand visual identity guidelines (PDF print version + digital version), compiling all specification descriptions and usage examples into a manual, serving as the foundational reference for brand management and extension.

Deliverable Formats

All source files are delivered (AI/EPS/SVG/PNG/PSD/Figma), and clients own the complete design source files for future independent extension.

Value-Added Services

Provide 3 months of free consultation after delivery to answer various questions regarding brand application.

The above is an overview of the brand visual system. Next, let's look at how the project is executed.

Delivery Process

The service follows a standard seven-phase process, with a total cycle of approximately 9–13 weeks. Each phase has clearly defined roles and deliverables to ensure the project is manageable and outcomes are predictable.

Phase 1: Brand Research (1–2 weeks)

• Key Activities: Brand positioning analysis, competitor visual research, brand personality definition
• Participants: Brand strategist + Client marketing lead
• Deliverable: Brand strategy analysis report

Phase 2: Strategic Positioning (1 week)

• Key Activities: Define brand visual direction, design keywords, and style tone
• Deliverable: Visual strategy direction confirmation document

Phase 3: Concept Design (2 weeks)

• Key Activities: Logo concept sketches, color and typography direction exploration
• Deliverable: 3–5 logo design concepts for selection

Phase 4: Design Refinement (2 weeks)

• Key Activities: Confirm the primary concept, refine logo details, standard colors, and supplementary graphics
• Deliverable: Finalized logo source files and basic system specifications

Phase 5: Application Design (2–3 weeks)

• Key Activities: Develop application designs for office, environmental, and digital scenarios
• Deliverable: Complete set of application design files (PPT, business cards, website visuals, etc.)

Phase 6: Guidelines Compilation (1–2 weeks)

• Key Activities: Consolidate all specifications and compile the brand visual identity guidelines
• Deliverable: Brand visual guidelines (PDF print version + digital version) and all source files

Phase 7: Delivery and Training (1 week)

• Key Activities: Explain brand guidelines and usage methods to the client team
• Deliverable: Training records, usage Q&A, and 3 months of subsequent free consultation services

To make the collaboration process more transparent, we also make the following commitments regarding service quality.

Service Commitments

We define the following service commitments regarding the collaboration guarantees that clients care most about:

Commitment Item	Specific Commitment
Number of Concepts	Logo design provides 3–5 concepts for selection, adjustable if unsatisfied
Source File Delivery	All design source files delivered (AI/EPS/SVG/PNG/PSD/Figma), with copyright owned by the client
Format Completeness	Deliverables include print + digital guidelines, color value tables, and font license files
Free Consultation Period	3 months of free consultation after delivery to answer brand application questions
Feasibility Guarantee	Designs fully account for actual production costs and process feasibility

The above commitments cover design quality, delivery completeness, usage flexibility, and after-sales support, serving as the fundamental guarantees in our collaboration.

Service Assurance Notes

• All deliverables include source files, allowing clients to independently extend their use
• Maintain sufficient communication throughout the design process; key milestones require client confirmation before proceeding to the next phase
• Post-delivery consultation response times and ongoing support details can be further specified in the service agreement

A well-defined process requires a professional team to execute it. We guarantee delivery quality with the following team composition.

Team Qualifications

Delivery Team Composition

• Brand Strategist: Responsible for brand positioning analysis, competitor research, and visual strategy development
• Senior Visual Designer: Responsible for logo design, visual system construction, and application extension
• Design Director: Oversees design quality and brand consistency throughout the entire process

Professional Capabilities

• Possess complete service capabilities from brand strategy to visual implementation
• Familiar with application design standards for office, environmental, digital, and other scenarios
• Balance design creativity with implementation feasibility, ensuring the brand image is practically usable

Team Experience

• Core designers' years of experience and representative cases can be provided during requirement discussions
• The team's past client types and industry experience can be further presented based on specific needs

We offer flexible collaboration models for different brand stages and project scopes.

Pricing Model

The service offers three tiered packages: Basic, Standard, and Flagship, allowing enterprises at different development stages to choose as needed:

Version	Service Contents	Applicable Clients
Basic	Logo + basic guidelines + core applications (5 items)	Startups building a basic brand image from scratch
Standard	Complete basic system + office applications + digital applications + brand guidelines	Growing enterprises that need a complete brand visual system
Flagship	Standard + environmental applications + exhibition design + video templates + annual design consultant	Group/government and enterprise clients needing full-scenario coverage and ongoing support

Pricing Notes

• Quoted as a fixed project-based price, not billed by person-day
• Specific price ranges are determined based on project scope and client needs; a detailed quotation is provided after needs assessment

Finally, let's summarize the service coverage and applicable scenarios from a panoramic perspective.

Brand System Panorama

The service covers five major brand systems, ensuring consistent enterprise visuals across all touchpoints:

System	Contents	Application Scenarios
Basic System	Logo, standard colors, typography, supplementary graphics, combination guidelines	Core brand identity assets
Office System	Business cards, PPT, ID badges, email signatures, contract templates	Daily business touchpoints
Environmental System	Signage, wayfinding, vehicle livery, exhibition design	Physical spaces and event scenarios
Digital System	Website, social media, app icons, digital advertising	Online digital touchpoints
Brand Guidelines	Full specification descriptions + usage examples	Basis for brand management and extension

Applicable Client Types

Client Type	Typical Needs	Recommended Package
Startup	Build a brand visual system from scratch	Basic
Growing Enterprise	Brand upgrade, renewal of old VI system	Standard
Group Enterprise	Unified visual system for multiple sub-brands	Flagship
Government/Enterprise	Standardization of official image	Flagship
Product/Project	Independent brand visuals for new product/project	Basic/Standard

Whether you are a startup or a mature organization, we can recommend suitable design solutions based on your brand stage and business goals, using systematic design to help enterprises build a consistent brand image.